Digital Marketing Lead

Objective

Lead integrated digital campaigns to strengthen brand visibility and demand for Torrent Electricals' product portfolio.

Key Responsibilities

Strategic marketer with command over performance channels, analytics, storytelling, and stakeholder management.

Overall

• Plan and execute multi-channel digital campaigns aligned to business objectives.
• Optimise paid media, SEO, and marketing automation to deliver qualified leads.
• Create data-driven dashboards for conversion tracking and ROI measurement.
• Drive content strategy across web, social, and partner ecosystems.
• Collaborate with sales, product, and agency partners for cohesive GTM plans.
• Coach the digital team and partners on experimentation and best practices.

Experience and Qualification

• 7+ years in B2B/B2C digital marketing
• MBA/PGDM in Marketing or equivalent

Reporting

General Manager — Marketing

Industry Background

• Electrical and power solutions
• Manufacturing and industrial brands
• Consumer durables