Area Sales Manager (ASM-B2B) – Wires and FMEG

Objective

Develop and execute strategies to grow wires and FMEG categories in B2B segment, focusing on institutional clients, corporate accounts, and large-scale projects. Drive profitable growth through strong business relationships, project-based sales, and channel development in the B2B space.

Key Responsibilities

Individual with strong Product Knowledge, Financial Acumen, Customer Relationship Management, Negotiation Skills, and a Go-getter mindset.

Overall

• Achieve top and bottom-line targets for assigned geography in B2B segment.
• Identify and acquire corporate clients, institutional buyers, and project contractors.
• Develop and implement strategic B2B sales plans, including pricing, trade terms, and credit policies.
• Build and maintain relationships with architects, builders, contractors, consultants, and procurement teams.
• Ensure compliance with trade discipline, project timelines, and distribution metrics.
• Coordinate with internal teams for supply chain, logistics, and project execution.
• Monitor market trends, competitor activities, and provide insights for business growth.
• Support recruitment and training of Territory Managers (TM) for B2B operations.

Experience and Qualification

• 10–15 years in B2B Sales within Wires/FMEG or related industries.
• Bachelor's degree – any discipline; MBA/PGDM preferred. Proven track record in institutional sales, project management, and corporate client handling.

Reporting

State Manager - Sales

Industry Background

• Wires and wiring accessories (switches, switchgear)
• Electrical goods (fans, lighting)
• Home and kitchen appliances
• Consumer goods, paints, tyres